The parameters included in the comScore Direct website tag provides a way for comScore to appropriately measure and categorize your website traffic. We interpret these parameters as follows:
ID |
Description |
Value |
| C1 - required | Tag Type | Pre-populated with a constant value of 2 |
| C2 - required | comScore Client ID | Pre-populated unique ID for each client assigned by comScore |
| C4 - optional | Full page URL | Manually populated full page URL including query string variables |
| C5 - optional | Genre of content | Alphanumeric value used for client specific custom classification |
| C6 - optional | Package | Alphanumeric value for customized aggregation to reflect sections or site centric advertising packages |
| C15 - optional | Client Segment ID | Alphanumeric value for Publisher's own segment for the machine content is being served to |
To download detailed specifications on the comScore tags by content type:
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