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What is eligibility?

Eligibility is the percentage of unique URLs that a site has tagged that comScore has also observed traffic for on our research panel. We use eligibility to determine your progress towards achieving a Unified status in Media Metrix reporting. If eligibility is 80% or greater, the eligibility bar will be blue. If eligibility is less than 80%, the bar will be yellow. The 60-day validation period begins after the entity reaches the full eligibility (blue color) line.

An entity will show less than 80% eligibility if comScore hasn't been collecting information for this entity for at least 7 days, or if comScore is showing panel activity on URLs for which we are not also observing tag requests. These URLs should be tagged to push the eligibility to 80% or greater.

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