The Traffic Audit report includes a core set of traffic metrics that provides additional transparency into the data collected on your tagged media. The report is a sub-child of the Traffic Review report and applicable to the server data included in the Traffic Review Domain report only.
The report is published monthly and covers the time period of the most recent calendar month. comScore calculates the end of the month based on midnight GMT.
The report metrics include:
- Census Page Request: The sum of all tag requests seen for a domain or entity.
- Robotic Traffic: The number of tag request attributed to non-human activity including: robots, spiders, crawlers and agents.
- Filtered Census Page Views: The total tag requested corrected for non-human activity.
- Multi Event Traffic: The number of tag request requested with three seconds of a previous one for the same user.
- Estimated Auto-Refresh Events: The estimated fraction of page views due to auto-refresh rather than user initiated request.
- Estimated Auto-Refresh Interval: The frequency in which page views auto-refresh rather than user initiated request.
- Unique Cookies: This is calculated off of an unduplicated count of unique cookie IDs from the comScore cookie.
- Filtered Unique Cookies: The unduplicated count of unique cookie IDs corrected for non-human traffic.
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